- Tosca Sepoetro, Manager Strategic Consumer Insights
at Global Brand Strategy at Adidas
CLIENT: Adidas During my last project at Hyper Island in 2021, me and some of my classmates did an internal brand strategy and content video production for Adidas. In 2023, Adidas will be moving into a new strategy cycle and present a new customer segmentation approach - that will be implemented into the entire organization. This new approach to their customers, recognizes the different occasions a person can move through on any given day. Adidas wanted us to take a deep dive into understanding Generation Z and this was our final creative deliverables based on our insights. This was such a fun and learning experienced school project we managed to do without any budget. My role: Creative Director, Film Director, Creative Producer and some of the Edits.